Case Study: Eurowings boosts awareness and bookings with The Trade Desk ARP

Awareness of Eurowings Holidays takes off, thanks to ARP

Eurowings wanted to raise awareness of Eurowings Holidays, as many travelers knew the airline for flights but not for package holidays. To do this, they worked with The Trade Desk and used its digital out-of-home (DOOH) Audience Reach Percentage (ARP) feature to reach holidaymakers and beachgoers with more precise targeting.

Using The Trade Desk’s platform, Eurowings combined first-party and third-party data to identify likely holiday travelers and optimize DOOH delivery by city and location. The campaign reached more than 3.5 times the target audience and delivered four holiday bookings per 1,000 impressions, giving Eurowings measurable conversion results from DOOH.

Eurowings