Case Study: Yumi’s boosts sales and market share with The Trade Desk’s Unpacked by Flybuys

Yumi’s drives sales and increases market share with Unpacked by Flybuys

Yumi’s, an Australian snack brand, wanted to move into the premium snack category and better understand how its media investment was driving real business outcomes. It partnered with The Trade Desk and PMG Australia, using Unpacked by Flybuys to go beyond proxy metrics and measure the impact of digital advertising on online and offline sales.

The Trade Desk helped Yumi’s run premium BVOD and short-form video campaigns with advanced audience targeting, daily sales-data integration, Inferred Brand Intent, and Koa Predictive Clearing for optimisation. The campaign delivered a 158% sales lift against the control group, a 52% reduction in cost per acquisition, 6% budget savings reinvested into the campaign, and a 3.3% increase in category market share, helping Yumi’s become the second-highest ranked brand in dips with a 31% market share.

Yumi’s

Susan Booker

Head of Marketing and Innovation