Case Study: Volvo raises brand awareness and supports sustainability content with The Trade Desk

Volvo raises brand awareness in New Zealand while supporting local media and positive-impact content

Volvo partnered with The Trade Desk and agency Together New Zealand to raise brand awareness in New Zealand while reinforcing its sustainability-focused brand positioning. The automaker wanted to support high-quality local media and place ads in meaningful, positive-impact environments, using tools such as Oracle Contextual Intelligence and Koa™ Volume Control.

The Trade Desk helped Volvo and Together create custom sustainability segments and run ads alongside relevant contextual content on the open internet. The pilot delivered more than 3 million impressions in under a month and drove strong performance, including a 477% increase in conversion rate for audiences exposed through both The Trade Desk and social media, and a 469% increase for audiences exposed through both The Trade Desk and search.

Volvo

Gene Powell

Marketing Manager