Case Study: Niagara Water boosts in-store visits and sales with The Trade Desk

Evolution Media Group helps Niagara Water boost in-store visits and purchases by leveraging Factual Measurement and Oracle Data Cloud

Niagara Water worked with The Trade Desk to better measure the impact of its digital advertising and attract buyers from competing brands. As a bottled water CPG brand without direct storefront or online purchase events, Niagara needed a way to track in-store visits, offline sales, and purchases within its core demographic. The campaign used Factual Measurement and Oracle Data Cloud to bring more accurate performance insight to its media efforts.

The Trade Desk helped Evolution Media Group run a three-month campaign across mobile, PC, and CTV in two DMAs, using precise audience targeting and offline measurement tools. The results included a 42% increase in same-store sales, more than 267,000 store visits at a $0.49 CPA, over 80,000 Niagara pack purchases at a $1.65 CPA, and 23,000+ conquested buyers from competing brands. Based on the success, Niagara Water planned to expand nationally and increase its advertising budget.

Niagara Water