Case Study: PubMatic achieves 99.8% match rates and higher fill rates with The Trade Desk unified ID solution

PubMatic - Customer Case Study

PubMatic, an SSP, wanted to improve match rates, increase bids and fill rates, and reduce costs across its programmatic ad operations. To address these goals, PubMatic adopted The Trade Desk’s unified ID solution to better identify users and streamline cookie-based targeting.

With The Trade Desk’s unified ID solution, PubMatic achieved a 99.8% total match rate for cookie-able impressions, a 317% increase in fill rates, and a 95% increase in the number of bids. The Trade Desk also helped PubMatic cut cookie storage and pixel calls by 80% to 90%, while smaller DSP partners saw an average 35% lift in match rates compared with their own proprietary cookies.

PubMatic

John Sabella

Chief Technology Officer