Case Study: Hennessy achieves 6x brand awareness lift with The Trade Desk

Hennessy distills 6x brand awareness lift with omnichannel strategy

Hennessy sought a more impactful way to reach audiences to commemorate its partnership with a professional basketball league, moving away from a siloed media approach. They partnered with The Trade Desk and its demand-side platform to launch a data-driven, omnichannel campaign to increase brand awareness and connect with a new generation.

The Trade Desk implemented a programmatic omnichannel strategy across digital out-of-home, CTV, video, and display, powered by its AI, Koa. The campaign achieved a 6x lift in brand awareness, a 2.7 million unique user reach, and 52 million impressions. The solution also uncovered new, highly-engaged audience profiles, providing valuable insights for future marketing efforts.

Hennessy

Gavin Merriman

Head of Consumer Engagement APAC