Case Study: ViewSonic reaches global gamers with The Trade Desk’s CTV and OTT solution

ViewSonic successfully reaches gamers globally with holistic Connected TV and over-the-top campaigns

ViewSonic, a multinational electronics company, wanted to expand its global presence and promote gaming-focused monitors while keeping media buys cost-efficient and driving strong engagement. To reach digital-savvy gamers where they spend time, ViewSonic turned to The Trade Desk for Connected TV (CTV) and over-the-top (OTT) advertising.

Using The Trade Desk’s platform, Koa AI optimization, third-party data, and premium CTV/OTT inventory partners, ViewSonic ran its “United by Play” campaign across Germany, the UK, the Philippines, and India, including custom deals and interactive Wootag ads. The Trade Desk helped deliver 896,000 unique users and 875,000 households reached, with an average 75% completion rate, average CPCV of $0.02, and performance improvements including a 22% lift in VCR and a 25% reduction in CPCV versus the campaign start.

ViewSonic

Billy Choi

Global Digital Campaign Manager