Case Study: Horizon Media lowers CPA by 17% with The Trade Desk Audience Predictor

Audience Predictor™ helps Horizon Media lower CPA by 17% and Outperform other Partners on media plan

Horizon Media, working on behalf of a subscription-based weight loss program, needed a more effective way to drive prospecting performance and keep cost per acquisition below a $30 target during a critical pre-New Year campaign. The agency wanted to compare partners on the media plan and identify the platform that could generate the most online sign-ups most efficiently.

The Trade Desk used Audience Predictor to power lookalike-based prospecting across the campaign, targeting users similar to past converters and helping Horizon Media scale reach without sacrificing performance. As a result, CPA dropped 17% to $25, and The Trade Desk drove the most online account creations of any partner on the media plan.

Horizon Media