Case Study: Pepsi achieves 4.6M incremental reach with The Trade Desk

Pepsi rebrand drives 4.6M incremental reach among Gen Z

PepsiCo rebranded Pepsi in the Philippines and needed to drive incremental reach beyond social media to support the launch, improve cost efficiency, and strengthen brand health among relevant consumers. The company worked with The Trade Desk, using its Audience Targeting and Data product to help extend the campaign’s reach in a more omnichannel way.

Using The Trade Desk platform, PepsiCo ran ads across display, video, and digital out-of-home channels with frequency capping to optimize reach and media spend. The campaign delivered 4.6 million additional consumers reached, reduced cost per reach by 39% to $0.01 across three premium channels, and generated a 3% overall brand lift, including a 7% lift among Gen Z.

Pepsi

Elle Gaoat

Brand Manager