Case Study: OMD achieves greater operational efficiency with The Trade Desk

How OMD Germany increased operational efficiencies to dedicate more time to clients

OMD Germany, a media agency, faced the challenge of overloading consumers with repetitive ads while its teams were bogged down by time-consuming, manual tasks like uploading thousands of creative variants. This inefficiency sapped time that could have been spent on client consultation and led to a poor brand interaction experience. To address this, they turned to an integration from The Trade Desk.

The Trade Desk's integration with Flashtalking’s ad server automated the creative setup, allowing OMD to generate thousands of ad variations in minutes instead of manually uploading them. This solution saved an estimated one month of working time per year across four teams, significantly reduced human error, and cut creative production costs. The automation also improved campaign optimization and media ROI, freeing up OMD to focus on strategic client consultancy and strengthen relationships.

OMD