Case Study: Omnicom Media Group achieves 85% unique reach with The Trade Desk

Using Connected TV with The Trade Desk, Omnicom Media Group Generated Additional Reach of 85% Unique Users

Omnicom Media Group partnered with The Trade Desk to help a large entertainment company launch a new film while expanding unique reach among movie enthusiasts. The agency wanted to drive innovation with Connected TV (CTV) without sacrificing video completion rate or audience reach, and needed a way to monitor pacing and performance in real time.

Using The Trade Desk’s Publisher Management Platform and private marketplace deals, Omnicom Media Group accessed premium CTV inventory, including always-on and publisher-specific deals, and optimized the campaign live through The Trade Desk’s reporting and insights. The campaign delivered strong results, reaching 84% unique users in Germany and 87% in the Netherlands, while also achieving completion rates of 88% in Germany and 92% in the Netherlands.

Omnicom Media Group