Case Study: VILSA achieves greater brand awareness and engagement with The Trade Desk’s DOOH solution

VILSA scores a big win with digital out-of-home, boosting brand awareness and engagement

VILSA, a German drinks company, wanted to increase brand awareness and engagement among football fans and its customers. Working with The Trade Desk and agencies Peak Value and MINT Square, it tested The Trade Desk’s digital out-of-home (DOOH) Audience Reach Percentage (ARP) tool to reach the most relevant audience more precisely.

The Trade Desk used ARP to evaluate and prioritize the most relevant DOOH screens, helping VILSA target football fans and grassroots players first, then its customers for a voting phase of the campaign. The approach delivered a 60% uplift in target audience reach, 4.6 million additional audience impressions, and 90% of impressions to the desired audience, with 40 application videos submitted.

VILSA