Case Study: HP achieves 48% uplift in ink subscriptions with The Trade Desk

HP Inc. sees 48% uplift in ink subscribers thanks to Connected TV

HP Inc. wanted to grow subscriptions for its ink subscription service, but its linear TV and search activations were not delivering a strong return on investment. To solve this, HP partnered with The Trade Desk to find a more effective media mix for reaching 25- to 54-year-old adults with families.

The Trade Desk helped HP activate Connected TV, digital out-of-home, and search, using its platform and reporting tools to extend reach, control frequency, and optimize performance across publishers. The new approach delivered a 49% improvement in cost per acquisition, a 48% uplift in subscriptions, and 22% less budget versus the previous TV and search approach, along with notable gains in awareness and ad recognition.

HP