Case Study: Netsertive drives in-store dealership visits with The Trade Desk’s Factual Measurement

Netsertive Boosts in-store visits to local auto Dealerships Using Factual Measurement

Netsertive, working on behalf of a luxury automotive brand, wanted a better way to measure whether digital ads were driving real-world dealership traffic. The team partnered with **The Trade Desk** and used **Factual Measurement** to test offline attribution across more than 65 local dealership websites and locations.

**The Trade Desk** implemented Factual’s location-based measurement solution, while Netsertive localized creative and targeted luxury auto audiences in each market. The campaign drove **22,037 in-store visits** in two months at a **$6.55 cost per visit**, along with **485,100 website visits**, and revealed valuable insights about weekday web browsing versus weekend showroom traffic and market-level brand strength.

Netsertive