Case Study: SEAT boosts dealership visits with The Trade Desk

SEAT Spain drives lift in dealership visits

SEAT Spain wanted to drive more foot traffic to its flagship CarStore dealership while making sure its ads reached the right people at the right time. Working with The Trade Desk, SEAT focused on in-market car shoppers near the dealership and used location-based advertising to better target likely buyers.

Using Adsquare with The Trade Desk’s Conversion Lift measurement, SEAT set up a geofence around the CarStore and tracked visits from exposed users. The Trade Desk helped SEAT measure incremental impact, and the campaign delivered a 7.78% lift in dealership visits, outperforming any previous SEAT ad campaign.

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