Case Study: Optic 2000 achieves greater reach and frequency savings with The Trade Desk omnichannel solution

Optic 2000 sees clear benefits from omnichannel marketing

Optic 2000, a leading French vision and eyewear specialist, wanted to boost brand awareness among young people who move across online and offline channels. Working with The Trade Desk, its agency Arena Media developed an omnichannel campaign to position the brand as a leader in visual health and eyewear, using video, TV, audio, display, and programmatic digital out-of-home.

The Trade Desk helped Optic 2000 implement a connected omnichannel strategy using Identity Alliance, Audience Reach Percentage (ARP), and cross-device measurement across CTV, IPTV, OTT, audio, and DOOH. The campaign delivered €13K in frequency savings, including €7K from IPTV, generated 87% incremental reach from IPTV and OTT, drove 19% of total site visits via DOOH, and lifted gamers and students by 13% through DOOH ARP.

Optic 2000