Case Study: Velotric boosts brand awareness and conversions with The Trade Desk

Velotric powers cross-platform audience strategy with data-driven targeting

Velotric, an e-bike manufacturer, wanted to grow brand awareness and conversions in a rapidly expanding U.S. market. To do so, the company and its agency, Sinointeractive, turned to The Trade Desk’s programmatic demand-side platform for better audience targeting, stronger cross-channel reach, and improved measurement across Connected TV and other digital channels.

Using The Trade Desk, Velotric ran a full-funnel campaign with CTV/OTT, data-driven targeting, Inferred Brand Intent, brand lift studies, cross-platform conversion analysis, and universal pixel tracking. The campaign delivered a 9% brand awareness lift among OTT viewers, an 8% ad recall lift, a 74% ROAS lift from 3.0x to 5.21x, a 25% increase in newsletter subscriptions, and a 9x conversion rate lift for users exposed to social media ads by The Trade Desk.

Velotric

Liam Yu Digital

Marketing Manager