Case Study: Subscription-based app company cuts annual subscription CPA in half with The Trade Desk

Subscription-based app Company - Customer Case Study

The Trade Desk worked with a subscription-based app company that wanted to increase annual subscriptions for its kids-focused reading app. Although the company was successful at driving initial app downloads, many users dropped off before completing the free trial and purchasing a paid annual subscription, putting their $12 CPA goal at risk.

Using The Trade Desk’s in-app event tracking and retargeting capabilities, the company built a three-stage funnel strategy to segment users and deliver stage-specific messaging from download to free trial to subscription. The Trade Desk helped the advertiser achieve a $6 CPA for annual subscriptions, beating the original goal by 2x, while also uncovering valuable recency-targeting insights to improve engagement after download.