Case Study: Seventh Point gains a competitive edge with The Trade Desk’s Trading Academy

Seventh Point - Customer Case Study

Seventh Point, a regional agency with a national footprint, was looking to refocus as a media agency as programmatic media became more prominent. To close knowledge gaps quickly, the team turned to The Trade Desk and its Trading Academy to build a stronger understanding of programmatic and establish a clearer agency-wide vision.

Through The Trade Desk’s Trading Academy, Seventh Point trained employees across all levels of the firm, from planners to executives, creating a standardized language and more consistent messaging. As a result, the agency held smarter client conversations, ramped accounts faster, and scaled more quickly, positioning itself as a more strategic and innovative competitor to larger media agencies.