Case Study: FreeNow boosts brand awareness in London with The Trade Desk

Free Now increases awareness for ride-sharing app in London

FreeNow, a ride-sharing app, wanted to raise awareness among London tube riders in a highly competitive market. Working with agency The7Stars, the company partnered with The Trade Desk and used digital out-of-home (DOOH) advertising with custom solutions to reach commuters at the moments they were most likely to need an alternative to the tube.

The Trade Desk helped automate campaigns using Transport for London delay and cancellation data as triggers, activating private marketplace DOOH deals near affected stations and refreshing targeting every 15 minutes. This timely, location-based approach delivered strong results, increasing brand awareness for FreeNow by 31% according to a YouGov brand study, and The7Stars planned to use similar solutions in future campaigns.

FreeNow