Case Study: UMI delivers 78% more audience reach and 22% higher conversions with The Trade Desk's UID2

UMI delivers more reach and conversions using Unified ID 2.0

The media agency Universal Media (UMI) faced the challenge of helping a regional grocery client with a limited budget transition from declining printed circulars to a more accurate and efficient digital advertising strategy. To achieve this, UMI worked with The Trade Desk and its Unified ID 2.0 (UID2) solution to better target consumers online.

By using The Trade Desk's UID2, UMI leveraged the client's first-party loyalty data to create a high-performing lookalike audience. This solution delivered impressive results, including a 78% increase in audience size, a 22% higher conversion rate, and a 17% lower cost per thousand impressions, proving the campaign's effectiveness and efficiency.

Universal Media

Nicole Dean

Digital Media Director