Case Study: Coca-Cola boosts sales and measurement with The Trade Desk and FairPrice retail data solution

Coca-Cola gets a taste of better measurement and sales uplift in Singapore with a first-to-market retail data solution

Coca-Cola worked with The Trade Desk and EssenceMediacom in Singapore to improve measurement and drive more sales with its first-ever lower-funnel campaign. Although Coca-Cola already has strong brand awareness, the team wanted a better way to reach the right shoppers and prove the impact of its advertising on real business outcomes using The Trade Desk’s retail data solution with FairPrice Group.

Using FairPrice audience segments on The Trade Desk, Coca-Cola targeted recent purchasers of its products and measured online and in-store conversions in near real time. The campaign delivered a 189% uplift in sales and an average 12-hour conversion time, while giving Coca-Cola and The Trade Desk deeper insights to optimize audiences, creative, devices, and channels for future campaigns.

Coca Cola

Paul Sim

Digital Platforms Lead