Case Study: Hennessy boosts omnichannel reach and conversions with The Trade Desk

Hennessy’s first omnichannel campaign with The Trade Desk changes the game, driving greater reach and conversion

Hennessy, working with agency L’Atelier, needed a more holistic way to manage its campaigns after previously running channels separately. To improve omnichannel planning and measurement, Hennessy turned to The Trade Desk and used its platform alongside display, online video, broadcast video on demand (BVOD), search and social measurement, plus partners Lucid and Playground XYZ.

The Trade Desk helped Hennessy run a fully omnichannel campaign with holistic frequency management, AI-driven optimization, and cross-media measurement. The result was an additional 530,000 unique people reached, a 15% reduction in cost per reach, a 327% increase in search conversion rate for users previously exposed to programmatic ads, and a 58% faster path to add to cart for consumers exposed to two or more channels. The campaign also delivered a 3.5x lift in preference and a 17x increase in recommendation among users exposed to display, BVOD, and social.

Hennessy

Gavin Merriman

Head of Consumer Engagement APAC