Case Study: Stellantis accelerates Alfa Romeo leads with The Trade Desk omnichannel campaign

Stellantis accelerates performance for Alfa Romeo with a full-funnel omnichannel campaign

Stellantis partnered with The Trade Desk to launch an omnichannel campaign for the Alfa Romeo Tonale SUV in Australia. The automaker needed to turn awareness among car enthusiasts into qualified leads, while improving efficiency and moving audiences more effectively through the full marketing funnel.

Using The Trade Desk’s platform, Stellantis combined premium inventory, audience-first targeting, retargeting, Inferred Brand Intent, and path-to-conversion reporting to unify branding and performance efforts. The campaign reached 5.33 million unique people, generated 115 leads, reduced cost per reach by 35%, drove 58% of Tonale landing-page visits with just 35% of ad spend, and cut impressions needed for conversion by 87% with BVOD exposure.

Stellantis

Tom Noble

Director, Marketing and Communications