Case Study: Push Digital boosts candidate favorability with The Trade Desk’s CTV-led omnichannel strategy

Push Digital boosts political candidate’s favorability by 13.9% with CTV-led omnichannel strategy

Push Digital, a South Carolina-based digital agency, needed to help a statewide political candidate improve favorability and increase constituents’ intent to vote, especially among older female voters. Working with The Trade Desk, the agency set out to use a digital advertising approach that could reach voters more effectively than traditional political media.

The Trade Desk helped Push Digital run an omnichannel campaign using CTV and audio, supported by a brand lift study with Lucid to measure political sentiment. After optimizing targeting and creative based on early findings, the campaign delivered a 13.9% increase in favorability among people over 18 who saw the ad once, a 5.3% lift in intent to vote among women over 18, and a 5.7% lift among voters aged 46 to 65.

Push Digital

Eric Frenchman

Chief Advertising Officer