Case Study: Edifier boosts sales and brand consideration with The Trade Desk

Edifier turns up the volume on sales and success with programmatic advertising

Edifier, an audio equipment manufacturer, wanted to boost sales on a major global e-commerce platform but struggled to optimize campaigns because advertising pixels were limited, making user-level interaction and transaction data hard to capture. The company turned to The Trade Desk and its programmatic advertising platform, including Inferred Brand Intent and advanced targeting tools, to better understand audience behavior and improve midflight campaign decisions.

Working with agency Sino Interactive, Edifier used The Trade Desk’s third-party audience targeting, site targeting, contextual targeting, and Inferred Brand Intent solution to reach and measure high-intent users across the open internet. The Trade Desk helped deliver strong results, including a 3x increase in detail page views, a 67% increase in add-to-cart rate, a 51% increase in purchases, and a 100% increase in searches, while also improving brand awareness and consideration.

Edifier

Cedric Liu

Global Marketing Manager