Case Study: Unilever Drives New Buyers and Higher Conversions with The Trade Desk Retail Data Solution

Unilever's recipe for success with retail data

Unilever, one of the world’s largest consumer goods companies, wanted to launch Knorr’s new cooking sauces in Taiwan and reach new potential buyers through quick-commerce. Working with The Trade Desk and its retail data product, Unilever aimed to drive incremental sales while gaining deeper audience insights and moving beyond proxy advertising metrics.

Using The Trade Desk’s retail data and measurement solution with foodpanda, Unilever targeted foodpanda customers on the open internet and measured sales impact directly. The campaign delivered more than 12.9 million impressions, 229% higher add-to-cart rates, an 81% lift in conversions, and 87% new buyers, while exceeding its impression goal by more than 70%.

Unilever

Sharon Liu

Marketing Manager of Nutrition