Case Study: Kellogg’s boosts sales by 187% with The Trade Desk

Kellogg’s boosts sales by 187% with a BVOD campaign powered by retail data

Kellogg’s, a well-known breakfast cereal company, faced the challenge of a declining market and needed to keep its brands top of mind. To reach a new, incremental audience and measure the campaign's direct impact on sales, it partnered with The Trade Desk and its agency to expand into BVOD advertising.

Using The Trade Desk's platform, Kellogg’s activated a retail data partnership to target high-value audience segments on BVOD. This solution enabled precise targeting and, for the first time in Australia, connected BVOD ads directly to sales data. The campaign powered by The Trade Desk delivered a 156% increase in conversions for Nutri-Grain and a 187% sales uplift across multiple Kellogg's brands.

Kellogg’s