Case Study: Caltrate boosts brand awareness with Connected TV from The Trade Desk

Caltrate boosts brand awareness and cost savings with Connected TV

Caltrate, a global supplements brand owned by Haleon, wanted to increase brand awareness among younger consumers in Hong Kong and dispel the perception that it was only for older adults. To reach women ages 30 to 49 more effectively, Caltrate worked with The Trade Desk and used its platform to add Connected TV (CTV) and online video to its media mix.

Using The Trade Desk’s programmatic platform, Caltrate ran a multichannel CTV and video campaign with cross-channel frequency capping to reduce media wastage and improve reach. The campaign delivered a 92% video completion rate on CTV, 51% above the Hong Kong benchmark, generated 20% savings that were reinvested into the campaign, and produced 19% incremental impressions.

Caltrate

Walter Leung

Marketing Director