Case Study: Haworth Marketing + Media doubles sales with The Trade Desk

Non-endemic advertiser’s holiday sales double with CTV and Walmart Connect retail data

Haworth Marketing + Media, a media agency working for a major extended warranty service provider, faced the challenge of helping their client increase sales during the holiday season. The client wanted to capitalize on consumer electronics purchases by surrounding potential customers across multiple digital touchpoints. To achieve this, Haworth partnered with The Trade Desk.

The solution involved a programmatic campaign using The Trade Desk's platform to access Walmart Connect's premium Connected TV and display inventory, along with its valuable retail data for targeting and closed-loop measurement. The Trade Desk's client services team provided optimization support throughout the campaign. The results were outstanding, with sales revenue doubling and a 67% increase in return on ad spend compared to the prior year's campaign.

Haworth Marketing + Media

Anna Mullins

VP of Strategy