Blueocean Market Intelligence

Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions. Since they live in a highly dynamic and multi-dimensional world, they believe the most effective business decisions come from a synthesis of data streams and not from one-dimensional sources.

Case Studies

Showing 118 Blueocean Market Intelligence Customer Success Stories

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Large telco achieved greater revenues by integrating and analyzing 500+ data points of 200+ million customers

Helped an auto finance company to improve their loan origination process and manage their portfolio using risk analytics

Assisted a B2B retailer to create product bundles and develop pricing strategies so as to increase the revenue through upsell /cross-sell

Helped a B2B Retailer analyze potential customers at street level to increase sales conversion ratio

Fortune 10 digital advertising and analytics company achieved higher visibility among target segments through digital analytics

Assessment of consumer pain points in the mobile purchase journey

Assessment of government cloud market and competitive landscape

Developing an overview on the mobile payments market

Leading retailer achieved responsive marketing mix and adaptive inventory management through digital analytics

Fortune 500 retailer achieved responsive marketing mix and adaptive inventory management through digital analytics

Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omnichannel reporting system

Integration of NPD/GFK/Context/IDC data for promotional and price banding for a leading PC manufacturer

Product Reviews and Ratings Solution with Outlier Identification for a Leading PC manufacturer

Deployed price index for a leading PC manufacturer

Competitive intelligence and gaming console for a leading PC manufacturer

Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement

Market profile to set strategic direction and develop market-level tactical plans

Developed a reporting automation & analytics ecosystem for the largest pharmaceutical company in Japan and Asia

Market opportunity assessment for identify the strength of potential partnership in print industry

Identified optimal social media strategy to keep customers engaged in latest developments surrounding energy management

Multivariate profiling to understand utility customers by level of engagement

Developed model to identify utility customers at risk of seasonal defection from Time-of-Use (TOU) price plan

Improved direct response program participation and reduced marketing costs with predictive modeling

Impact of trust and experience on customer satisfaction and ongoing progress measurement

Market assessment to identify opportunities of innovation in the food and beverage space

Multi-channel Insight for Enhancing the NPS by Optimizing Distribution Center

Evaluating the feasibility for brand name change and its effect on positioning and awareness

Hiring analysis of a cloud provider to understand key activities and expansion plans

Identify the right mix of marketing vehicles and channels to maximize the impact of sales

Global CPG company enhanced understanding of their target customer segments through social media

Understanding bi-cultural Hispanics segment to drive growth across key categories

Leading Consumer Products Company - Customer Case Study

Verbatim analysis of toothpaste and mouthwash concept testing results

Global CPG giant achieved mass personalized customer engagement for enhanced brand loyalty and product innovation

Leading Devices and Services Company - Customer Case Study

The Ad Blocker Invasion A threat to digital advertising industry

Assessment of competition landscape for predictive maintenance

Deep-dive analysis of the transportation and logistics industry

Costing analysis of adding connectivity solutions to cars

Comprehensive product analysis of leading cloud platforms

An ecosystem study of device management vendors in the machine to machine (M2M) market

Leading Devices and Services Company - Customer Case Study

Leading Devices and Services Company - Customer Case Study

Using personalized campaigns to increase revenue and profitability

Evaluating total cost of ownership (TCO) for a new eCommerce website

Payment industry analysis to understand the market landscape

Using advanced analytics to increase footfall

Attitude and usage segmentation on fast food consumption

Leading food processing company leveraged unstructured data analytics to understand customer attitudes

Leading global beverage company improved customer segmentation in multiple countries through social media insights

Product Assortment and Upsell Optimization for a Leading Global Footwear Firm

Large insurance provider enhanced engagement with niche customer segments through social media analytics

Competitive Intelligence Console for a Leading PC Manufacturer

Helped a technology company streamline digital data management for over 1000 marketing campaigns

Category segmentation and consumer market study to understand Headphone usage patterns

Segmentation unveils insights to develop new products and guide marketing efforts

Market intelligence on global air and water pollution

Leveraging an insurance customer retrieval solution to reactivate lapsed accounts

Market assessment to identify the most appropriate opportunity areas in the Enterprise Resource Planning (ERP) space

Measure product reviews and ratings for a leading mobile manufacturer in India

One of the world’s leading money exchange company wanted to understand their customers for targeted promotions & reactivation campaigns

Using statistical models to understand a decline in remittance transactions

Large devices manufacturer enhanced customer engagement and NPS with 360 degree view of customer data

Leading Multinational Technology and Consulting Corporation - Customer Case Study

Deep dive into web delivered services and human capital management

Conducting tracking study to measure the impact of customer trust and experience on satisfaction

Dynamic dashboards capture consumer pulse and brand performance

Brand tracking to assess performance and progress of brands and competitors

Large US telco improved effectiveness of offline and online communication channels for customer insights through digital analytics

360 brand tracking assessment for a global PC vendor

Large pharmaceutical company improved city specific sales through weather based geo-targeting

Social Media-Based Sentiment Mapping to Support Product Launch

Social media study on the cloud computing market/space

Large Technology vendor achieved mass personalized customer engagement with social media analytics

Leveraging an extension team approach for increasing research ROI

Identifying major web and video conferencing application themes with the use of text clustering

Gained customer experience insights from conversations using advanced text analytics and machine learning techniques

Gained customer experience insights captured in customer conversations using advanced text analytics / machine learning techniques for a technology major

Helped a global technology vendor integrate data from multiple communication channels for more effective campaigns

Identifying data patterns and mining insights about user behaviour to ensure maximum customer satisfaction

Determining sales impact from an advanced product substitute with advanced analytics

Retail E-commerce market opportunity assessment for client’s App Store

Leading Technology Services Provider - Customer Case Study

Leading Technology Services Provider - Customer Case Study

Intelligent reporting system for analyzing transition data for process and system improvization

Large telecom services provider reduced sales cycle time and cost of sales through social media leverage

Automating the data categorization process with predictive models

US-based technology vendor improved ROI from advertising spends through systematic data capture and analytics

Large US based PC vendor achieved better decision making from systematic capture integration analysis and presentation of data

Large PC vendor optimized marketing mix to maximize ROI from marketing channels using insights gained from digital analytics

Global PC vendor simplified 80,000+ page digital presence management through automated tag management solution

PC manufacturer simplified tracking of channel performance for campaigns and improved accuracy of attribution across channels

Large technology vendor improved customer feedback capture from text data across multiple communication channels

Leading technology vendor improved customer satisfaction through better alignment of sales and delivery channels with customer preferences

Large PC manufacturer improved quality and speed of decision making by setting up an digital analytics hub

Large PC manufacturer achieved significant revenue growth by integrating omni-channel data for better insights

Leading PC manufacturer enhanced forecast accuracy and campaign attribution accuracy with analytical measurement system

Evaluating a product idea by understanding the feature price fit

Competitive intelligence deliverables result in significant cost and time savings

Channelizing resources through customer preferability analysis

Leveraging a balanced scorecard for performance analysis to identify drivers of financial performance and deliver on brand promise

Advanced recursive chain forecasting model evaluates sales impact and helps form new strategy and future roadmap

Market opportunity assessment for Content Centric Networking (CCN)

Usage and attitude segmentation unveils insights to develop a sustainable and differentiated solution to address unmet needs of customers

Leading global software vendor used customer insights from integrated social media analytics for product enhancement

Microsoft Corporation logo

t: Digital analytics platform implementation consulting for a leading BFSI brand

Set up a digital analytics hub for a leading BFSI company

Fortune 100 technology giant improved customer satisfaction through better complaint classification usng text analytics

Using advanced analytics to determine optimal route and minimize delivery costs

Assigning transport and labor costs to routes and customers using activity-based costing

Leading PC manufacturer enhanced funnel effectiveness through better lead nurturing using advanced digital analytics

Save Operating Costs by Using Insights to Drive Self-Service Initiatives

Customer satisfaction and brand health analysis to identify the key drivers of customer satisfaction

Large American insurance company enhanced online sales and ROI attribution using digital analytics

Competitive Pricing Comparator A strategic pricing intelligence tool

Advanced text mining by extracting insights from various forums helps in addressing and analyzing customer feedback

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