Case Study: Large Pharmaceutical Company achieves 70% reduction in reporting effort and a unified 360-degree customer view with Blueocean Market Intelligence

Developed a reporting automation & analytics ecosystem for the largest pharmaceutical company in Japan and Asia

Large Pharmaceutical Company, a top-15 global pharmaceutical firm operating in Japan and Asia, faced cumbersome, manual reporting, fragmented data sources and no analytics architecture to centralize geo- and product-level data. They engaged Blueocean Market Intelligence to build a reporting automation and analytics ecosystem including a centralized data mart, enhanced MicroStrategy reporting and mobile-compatible dashboards.

Blueocean Market Intelligence implemented an integrated repository, automated reporting processes, MicroStrategy-based drillable sales reports, mobile compatibility (iOS, Windows, Android) and advanced analytics (sales forecasting, territory alignment, incentive compensation, sales force effectiveness). The solution produced a single-view platform, cut reporting effort by more than 70%, delivered complex geo/product-level reports for country managers and sales/marketing heads, and improved forecasting and decision-making.