Case Study: Leading CPG Company achieves mass personalized customer engagement and product innovation with Blueocean Market Intelligence

Global CPG giant achieved mass personalized customer engagement for enhanced brand loyalty and product innovation

Leading CPG Company faced limited visibility into customer behavior, need states and preferences from primary MR data and needed to enrich its consumer database with social data for 1:1 marketing and product innovation. Blueocean Market Intelligence stepped in, using its platform, proprietary ontologies and 360 Discovery approach to define requirements, map demand spaces and collect the digital signals needed to answer those business questions.

Blueocean Market Intelligence ran workshops, configured the platform, generated data from digital platforms and built enhanced visualizations to enable drill-down analysis. The vendor created 100,000 customer profiles for the client’s beverage and snack brands, enabled direct targeting on digital channels, integrated insights with existing customer segments, increased customer engagement, supported product innovation and testing (with measurable cost savings), and delivered monthly insight newsletters for ongoing campaign and trend guidance.