Case Study: Large Print Provider achieves disciplined, insight-driven partner selection with Blueocean Market Intelligence

Market opportunity assessment for identify the strength of potential partnership in print industry

Large Print Provider, a company that supplies high-quality customized printing solutions, lacked established metrics to evaluate potential trade partners and understand end-customer needs. Blueocean Market Intelligence was engaged to run a market opportunity assessment, including a customized usage-and-attitude online quantitative study of 600 small businesses, and to develop a Company Performance Index (CPI) to benchmark and score prospective partners.

Blueocean Market Intelligence mapped competitive brand perceptions and printing characteristics, integrated importance and capability measures into the CPI, and evaluated partner fit on brand strength, market penetration and willingness to invest in marketing. The result was a repeatable, data-driven partner-assessment process—anchored by the 600-sample study and composite CPI scores—that delivered clearer, more confident partnership decisions and an ongoing tool to evaluate and recommend channel investments.