Case Study: Leading Global Insurance Company achieves 5X social engagement and identifies 300 leads with Blueocean Market Intelligence

Large insurance provider enhanced engagement with niche customer segments through social media analytics

Leading Global Insurance Company engaged Blueocean Market Intelligence to better reach a niche audience of classic car owners, local agents and the classic/collector car insurance market. The insurer wanted a smarter social media ecosystem to measure, attribute and amplify its classic car insurance products and services, so Blueocean applied social media analytics using enterprise listening and text-mining plus targeted social media marketing.

Blueocean Market Intelligence implemented a three-stage approach—Social Intelligence & Analytics, Social Media Marketing (activate, connect, engage) and Monitor & Measure—driving awareness, engagement and lead generation. The campaign delivered measurable impact: 5X higher engagement on Twitter (17%) and Facebook (59%) versus competitors, a 63% increase in brand conversations on Facebook/Twitter, 40% higher registrations for the Charity Car Show, 300 leads identified (12% sales-ready), a 5% increase in forum/blog product conversations and 26% of website traffic referred from Facebook and banner ads.