Case Study: Leading Software, Services and Solutions Company achieves mass personalized customer engagement with Blueocean Market Intelligence’s social media analytics

Large Technology vendor achieved mass personalized customer engagement with social media analytics

Leading Software, Services and Solutions Company wanted to better target profitable segments, boost digital adoption and create brand advocates rather than run one-size-fits-all campaigns. They engaged Blueocean Market Intelligence to apply social media analytics/social intelligence and customer segmentation to build personalized digital profiles and engagement models.

Blueocean Market Intelligence conducted in-depth social intelligence, overlaid new-norm segmentation on the client database, and built model and attribute segments to inform a phased, targeted campaign. The work produced clear market segmentation, a targeted strategy that prioritized larger SMBs with higher social-media use, greater concept buy-in and higher likelihood of engagement, and improved customer satisfaction and campaign effectiveness.