Case Study: Leading Devices and Services Company achieves protection of digital ad revenue and optimized media budgets with Blueocean Market Intelligence

The Ad Blocker Invasion A threat to digital advertising industry

Leading Devices and Services Company faced a growing ad‑blocker threat while finalizing its media budgets and engaged Blueocean Market Intelligence to assess the risk. Blueocean Market Intelligence delivered a deep‑dive report and an Early Warning System examining ad‑blocker features (including iOS9), geographic penetration, and demographic usage to provide a point of view on how the client should approach digital advertising.

Blueocean Market Intelligence quantified the impact (estimated global revenue loss of $21.8B in 2015, rising to $41.4B by end‑2016), found 18–29‑year‑olds and gaming‑site visitors as the most frequent blockers, and offered both business (e.g., OS‑level mitigations) and creative recommendations to reclaim attention. The findings were used in the client’s media budget discussions and helped shape actionable digital media strategies to mitigate ad‑blocker risk.