Case Study: Leading IT Software Company achieves clarity on high-value ERP opportunity areas with Blueocean Market Intelligence

Market assessment to identify the most appropriate opportunity areas in the Enterprise Resource Planning (ERP) space

Leading IT Software Company, a major IT vendor that was not among the top three players in the global ERP market, faced slow market growth and difficulty expanding its ERP market share. The customer engaged Blueocean Market Intelligence to conduct a market opportunity analysis using its 360 Discovery approach to assess the market scenario, competitive landscape, and customer needs and to map the most appropriate growth opportunities.

Blueocean Market Intelligence combined syndicated sources (IDC, Gartner, Forrester, AMI Partners), public data and the client’s own research to analyze industry size, verticals and geographies, and to map customer needs and competitor solutions to the client’s ERP offerings. The engagement identified and prioritized specific opportunity areas by market size, growth rate, geography and competition, and highlighted verticals and emerging markets with the highest growth potential—giving the client a clear competitive perspective and targeted areas to pursue to grow market share.