Case Study: Online Financial Services Company in Asia cuts web-to-CRM lead variance from 25% to 3% in 30 days with Blueocean Market Intelligence

Set up a digital analytics hub for a leading BFSI company

Online Financial Services Company in Asia engaged Blueocean Market Intelligence after implementing Adobe Marketing Cloud but struggling to migrate successfully and establish a dependable analytics and reporting process. The client needed immediate marketing-channel, traffic-performance and site-health scorecards and wanted to understand and stop a large discrepancy between web-generated leads and CRM-fulfilled leads caused by faulty tagging and accounting issues.

Blueocean Market Intelligence deployed a team of web-analytics SMEs, reporting and BI experts, built standardized dashboards and scorecards, instituted weekly stakeholder reviews, and supported the full Adobe Marketing Cloud stack (Analytics, Target, Audience Manager, Campaign) while unifying channel partners under a single BI framework. As a result, Blueocean Market Intelligence reduced the web-to-CRM lead variation from a 25% daily average to 3% within 30 days, improved visitor-leakage rates by about 15% weekly, and delivered 28 unique reports in 20 working days.