Case Study: Leading Devices and Services Company achieves strategic mid-level management insights and ESN positioning with Blueocean Market Intelligence

Leading Devices and Services Company - Customer Case Study

Leading Devices and Services Company engaged Blueocean Market Intelligence to analyze middle‑level management usage of tools and the client’s enterprise social networking (ESN) solution, focusing on day‑to‑day activities and team collaboration. The core challenge was to derive actionable audience insights from limited data to understand mid‑level managers’ habits, tool engagement and media consumption.

Blueocean Market Intelligence applied its 360 Discovery approach—an all‑inclusive secondary/desk research effort over three weeks, synthesizing syndicated, public and client‑owned sources and presenting powerful visualizations. The research found email remains the dominant communication channel, confirmed the client’s ESN aligns with productive workflows and shows high team‑collaboration usage among mid‑level managers, and the well‑received deliverable was leveraged as a strategic vantage point to inform product and market strategy.