Case Study: Leading Mobile Manufacturing Company achieves 32% revenue lift and improved product ratings with Blueocean Market Intelligence

Measure product reviews and ratings for a leading mobile manufacturer in India

Leading Mobile Manufacturing Company engaged Blueocean Market Intelligence to measure product reviews and ratings across reseller websites. The customer wanted to understand how its products and competitors’ offerings were rated across sites, compare similarly priced products, and pinpoint weaker segments to inform marketing and product decisions.

Blueocean Market Intelligence deployed a multi‑skilled team and used its proprietary data‑collection, ETL and analytics workflow to aggregate reviews, run algorithms and deliver interactive BI dashboards. The work helped focus marketing on lower‑rated SKUs, lifting average product ratings from 3.0 to 3.8, driving a 32% rise in revenue from previously low‑rated products and significantly increasing web traffic to those items over six months.