Case Study: Leading Technology Services Provider achieves improved app store performance and monetization with Blueocean Market Intelligence

Leading Technology Services Provider - Customer Case Study

Leading Technology Services Provider was lagging behind competitors in app store performance and revenue and engaged Blueocean Market Intelligence to collate, analyze and forecast app trends. Blueocean Market Intelligence produced an App Trends and Forecasts report to identify opportunities to expand the app base, improve store performance and develop monetization strategies.

Blueocean Market Intelligence conducted an in-depth analysis using syndicated, public and client-owned data, delivering trend forecasts across devices, category-level insights (IoT, wearables, connected‑home, health) and a competitor SWOT. Key findings included an estimated 268 billion mobile app downloads by 2017 generating over $77 billion, wearables driving 50% of app interactions by 2017, and IoT apps with revenue-generating rates rising from 65% to ~80% in 2–3 years. The client used Blueocean Market Intelligence’s report to inform app-store expansion and monetization plans and to benchmark competitor weaknesses for strategic improvement.