Case Study: Leading Money Exchange Company gains actionable insights into remittance decline with Blueocean Market Intelligence

Using statistical models to understand a decline in remittance transactions

Leading Money Exchange Company faced a decline in remittance transactions from Country X to Country Y and engaged Blueocean Market Intelligence to diagnose the problem. Blueocean Market Intelligence conducted exploratory analysis and built statistical models to evaluate transactional and customer trends and the effects of margin percentages, exchange rates and competitor pricing.

Blueocean Market Intelligence found that total margin percentage and send-agent margin were key drivers of volume decline, identified specific agents with relatively higher drops in volume, and revealed that 67% of customers who made a transfer in six months did not make any transfer in the following 12 months—supporting the need for a loyalty program. These insights gave the client actionable priorities (agent-level interventions and a loyalty program) to address the remittance falloff.