Case Study: Fortune 50 Technology Company achieves government-cloud market assessment and strategic pricing intelligence with Blueocean Market Intelligence

Assessment of government cloud market and competitive landscape

Fortune 50 Technology Company engaged Blueocean Market Intelligence to assess the global “government cloud” market and identify opportunities for its government community cloud offering. The client’s challenge was to understand regional demand, competitor positioning and pricing so it could target growth in public-sector cloud services.

Blueocean Market Intelligence produced a comprehensive market assessment synthesizing analyst reports, competitor filings and public data, highlighting that the US government cloud market could reach $10 billion by 2017, IaaS would account for ~60% of spend, and private cloud could reach $7.7 billion (85% of spending). The report also showed AWS’ strong footprint and that competitors were pricing government solutions ~20% above standard rates—insights that became the client’s go-to resource for competitive product and pricing details and were used in strategic pricing discussions.