Blueocean Market Intelligence
118 Case Studies
A Blueocean Market Intelligence Case Study
Leading Multinational Technology and Consulting Corporation engaged Blueocean Market Intelligence to assess an internet and communications company in China and produce a strategic outlook to evaluate a potential partnership or acquisition. Blueocean Market Intelligence used its 360 Discovery approach, leveraging secondary/desk research and strategy frameworks to overcome limited data availability and deliver focused competitive intelligence.
Blueocean Market Intelligence conducted a 3–4 week analysis using SWOT, Porter, and the client-suggested CCAMS model, complemented by visualizations to simplify findings; the deliverable identified the target as an emerging global ICT vendor focused on individual/high-volume customers, highlighted complementary versus competitive scenarios, and pinpointed specific opportunity areas and strategic alignments. The final report was well received and leveraged as a key resource to support strategic talks with industry influencers and stakeholders, providing actionable competitive perspective and decision support for the client.
Leading Multinational Technology and Consulting Corporation