Case Study: Leading US PC Manufacturing Company achieves automated tag management and accurate analytics across 80,000+ pages with Blueocean Market Intelligence

Global PC vendor simplified 80,000+ page digital presence management through automated tag management solution

Leading US PC Manufacturing Company faced data integrity and trust issues with Adobe SiteCatalyst across 80,000+ pages spanning 15 domains and multiple languages. Inconsistent coordination between site and analytics teams led to widespread tagging errors and unexplained questionable data, so they engaged Blueocean Market Intelligence to deploy an automated tag management and auditing solution.

Blueocean Market Intelligence defined and documented intended tagging logic, configured an automated collector and web form tracker to validate every variable on every page, and provided actionable remediation guidance. Blueocean validated ~80,000 pages, identified ~1,900 instances of 49 unique errors, removed old/decommissioned tags, and drove fixes that improved data accuracy, enabled consistent global cross-domain reporting, reduced tag implementation time, and operationalized audits with minimal human intervention.