Case Study: Leading Consumer Products Company achieves rapid, actionable consumer insights for product and communications strategy with Blueocean Market Intelligence

Verbatim analysis of toothpaste and mouthwash concept testing results

Leading Consumer Products Company faced the challenge of analyzing roughly 50 toothpaste and mouthwash concept ideas and about 5,000 open-ended consumer responses to identify broad themes and demographic differences within a tight turnaround. They engaged Blueocean Market Intelligence to process and summarize the verbatim feedback using text analytics.

Blueocean Market Intelligence clustered similar ideas into platforms, tabulated verbatims, extracted high‑level themes and analyzed variations by demographics; the work revealed protection/prevention themes as most preferred, toothpaste concepts emphasizing “fights bacteria”/“fights germs” scored well, and mouthwash concepts were most favored for “protects mouth, teeth and gums.” The final deliverable was well received and used to help form the client’s product and communications strategies.