Case Study: Leading Technology Provider achieves sales-impact insights and optimized product bundling with Blueocean Market Intelligence

Determining sales impact from an advanced product substitute with advanced analytics

Leading Technology Provider faced rising instances of malicious downloads and storage/usability issues while testing a space-saving substitute that would replace existing brands. They engaged Blueocean Market Intelligence to evaluate the sales impact of introducing the single, compact product using advanced analytics and Blueocean’s 360 Discovery approach.

Blueocean Market Intelligence ran trend and comparative analyses, seasonality normalization, recursive chain forecasting, Bayesian network modeling and causal tests (Granger causality, cross-price elasticity) to quantify the effect of Product A versus Product B. The work produced actionable, measurable outcomes — identifying the products and customer segments most affected, recommending bundling strategies and targeted measures to improve sales — giving the customer clear, data-driven guidance for the product substitution.