Case Study: Online Financial Services Company in Asia achieves robust Adobe Analytics implementation and revenue tracking with Blueocean Market Intelligence

t: Digital analytics platform implementation consulting for a leading BFSI brand

Online Financial Services Company in Asia engaged Blueocean Market Intelligence after acquiring Adobe Marketing Cloud (Adobe Analytics and Adobe Target) to support implementation across four web properties (e‑commerce, corporate, mobile site and CSG application). The customer’s challenge was ensuring correct tagging, configuration and reliable data quality so analytics and optimization could drive business decisions across channels.

Blueocean Market Intelligence deployed web analytics SMEs, reporting and BI experts to prepare technical specifications, data layer and solution design references, configure Adobe Analytics/Target, perform tag QA and GA vs SiteCatalyst reconciliations, and set up traffic, conversion and revenue-tracking reports. The engagement delivered a robust platform implementation, advanced analytics support and stakeholder training, with outcomes that included traffic-source visualizations, e‑commerce revenue tracking to analyze conversion rates, percentage-scrolling reports and incremental revenue opportunities identified by Blueocean Market Intelligence.