Case Study: Leading Industry Designer and Manufacturing Company achieves comprehensive global air and water pollution market intelligence with Blueocean Market Intelligence

Market intelligence on global air and water pollution

Leading Industry Designer and Manufacturing Company engaged Blueocean Market Intelligence to provide comprehensive market intelligence on the global air and water pollution measurement and testing space, with separate focus on the United States, China and the APAC region. The client sought country-specific, competitive and stakeholder-focused insights to inform strategic communications and market strategy, and Blueocean Market Intelligence delivered this via its 360 Discovery Approach.

Blueocean Market Intelligence executed an 8–10 week, all-inclusive secondary/desk research program divided by region, analyzing market drivers, sampling and testing techniques, key pollutants and regulations. The research showed water testing dominates the environmental testing market, environmental contract and R&D labs are major customers, and China is emerging as a leading market; the final deliverable was well received and was leveraged by the client to improve strategic communications with industry stakeholders, provide specific country and competitive intelligence, and support strategic talks.